The Content System
A coherent way to show up online, built around trust, not volume.
I work with founders and comms/marketing leads who want consistency without turning their team into a content machine.
Your time: 30–60 minutes a month.
Who it’s for
You’re tired of “post by post” decisions.
You have real expertise, but it’s not landing.
You want a system that fits how you work — and keeps running.
What you get
(the system)
A coherent content system, built with you, then run by me.
It usually includes:
Positioning + message: what you’re actually saying (and what you’re not).
Formats + rhythm: a sustainable cadence for your channels.
Production: writing, filming, photography, editing as needed.
Feedback loop: we learn what’s working and refine.
Monthly sprints. Clear deliverables. No bloat.
How it works (3 steps)
Extract: one short monthly call to capture what matters
Shape: I turn it into formats people actually consume
Ship: you approve, we publish, we learn
What it can look like
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The Premium Car Showroom
Monthly content production in a competitive category. Business is uninterrupted during the entire process.
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The Luxury Craftsmen
Generations of knowledge transmitted through textured photos, then repurposed on social media for pedagogical content.
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The Habit Changing Knowledge
Long form content with experts. Packaged for social media. Respecting human attention. Automation taking viewers to full video on YouTube
Let’s Work Together
If you want a coherent system, and you want it running without taking over your calendar: