Newsletter System
Slow to build.
Impossible to kill.
One monthly call. You send links (talks, articles, YouTube). I turn them into a consistent newsletter with structure, formatting, and CTAs that feel natural.
Cadence: weekly, fortnightly or monthly
Your time: 30–60 minutes/month
Emails your audience actually reads. Built around attention, not volume.
What this isEmail is still the simplest way to build an owned relationship with your audience. It’s a steady signal: this is who we are, this is what we believe, this is what we’re working on.
I build that system with you, then run the writing and publishing rhythm.
How it works
1) Capture (monthly call) We decide what matters right now. You share links and raw material.
2) Shape (I write + edit) I turn it into a readable, repeatable format with a clear voice and a clear next step.
3) Send (fortnightly) You approve. We publish. We keep the system running.
What you get
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Newsletter strategy (topic lanes, structure, cadence, voice, CTAs)
Writing + editing (emails that sound like you)
Formatting + publishing support (so it looks as good as it reads)
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Welcome sequence (that doesn’t feel robotic)
Automations (so new subscribers don’t miss your best work)
Visual storytelling (simple, consistent, on-brand)
Lead magnet ideas (that don’t feel like bribes)
Production (photo/video) when it fits the story
Tools (yes, it matters)
Your newsletter tool is part of your brand. Readers can feel the difference between “this is cared for” and “this is an afterthought.”
I usually recommend Beehiiv or ConvertKit for creators, founders, and modern businesses. The experience is clean, the deliverability is solid, and the design/UX signals quality.
If you’re already on another tool, we can work with it, but I’ll tell you when the tooling is holding the brand back.
Frequently Asked Questions
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My own newsletter has 250+ subscribers, ~70% open rate, and ~10% click rate. I’m not chasing volume. I’m building a relationship with the people who actually care. That’s the approach I bring to client work too.
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Expect a calmer, more consistent inbound channel: stronger positioning, better replies, more trust, and more people arriving “pre-sold.”
If you want a viral spike, this isn’t that.
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One monthly call (30–60 minutes). You send links or raw material. I handle structure, writing/editing, formatting, and the publishing rhythm.
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A short check-in + raw inputs: talk links, notes, articles, YouTube videos, product updates, or voice notes.
If you’re busy, rough is fine. I’ll shape it.
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Not as default. This is an owned relationship channel.
If you want a welcome sequence or automations, we add them, without turning your newsletter into spam.
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Daily posting, community management, “quick email today,” trend-chasing, or endless “can you just…” requests.
If the work becomes a treadmill, the quality drops, so we protect it.
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Yes. If you write and I stay on strategy + editing, that can be the cleanest model.
You keep the voice; I keep the system tight.
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It matters.
The tool is part of the brand. I usually recommend Beehiiv or ConvertKit because they feel modern and deliver well. If you’re on something else, we can work with it, but I’ll tell you if the tooling is holding the brand back.