A bit about me

I’ve always been drawn to the spaces where creativity, technology, and people meet. From tech events to football matches all over Europe. Some call it content. Some call it wellbeing. For me, it’s a long-term experiment in understanding how we think, how we work, and how we stay human in a world that moves faster than we do.

I’m Hasmukh, London-born, now rooted in Catalonia. Most of my work sits at the intersection of digital habits research, content design, and education. Photography is how I slow down. Teaching is how I make sense of things. Writing is where the ideas sharpen.

What I believe

Good ideas need structure, but also room to breathe. The online world rewards speed, yet the work that lasts is built through patient build-up play, not constant sprinting.

People don’t just connect with content; they connect with intention, pattern, and presence. A bit like football: it’s not the trick clipped to be viral, it’s the shape behind the play that stands the test of time.

We do better work when there’s:

  • space to think

  • space to practice

  • space to notice what actually matters

That’s the environment I try to create in every project.

These days, I spend my time on:

Digital habits research
Understanding how people use technology (especially students and local communities) and how it shapes attention, behaviour, and wellbeing.

Content systems & newsletter design
Helping founders and educators communicate with intention, build long-term assets, and avoid the trap of “posting for posting’s sake.”

Talks & workshops
Like Escape the Algorithm, which brings two years of research into a practical session for students, teams, and organisations.

Documentary photography
Quiet, observational work for local businesses, cultural events, and community projects: influenced by walking, routine, and presence.

Community projects
Such as Focus Positiu, built to show how creativity and wellbeing coexist when people create without pressure.

What it’s like to work with me

People tell me I help them see the deeper shape of their ideas — the structure behind the play.
I think slowly, ask questions, and don’t believe in rushing work that deserves attention.

I prefer depth to noise. Process over panic. And projects where thoughtfulness beats speed.

I work best with people who care about resonance, usefulness, and long-term thinking.

When I’m not working

I’m usually walking with my camera, playing with my son, or watching a match where the midfield actually matters.
I care about a life where creativity, family, and contribution support each other, not compete for attention.

Want to work together?

If you’re working on something meaningful, whether in education, creativity, community, or mission-driven business, and you want to explore it with intention, I’d love to talk.

Let’s build something that lasts longer than David Moyes’ “chosen one” era at Man Utd.