Content strategy & digital culture: consultancy and workshops
Ten years inside content teams taught me the expensive lesson: most content problems are decision problems. What to publish, what to drop, who it's for, and how to keep human judgment in the loop now that AI can produce everything except the criteria.
An AI image straight from the prompt looks like everyone's. A directed one looks like yours. The difference is taste. Years of deciding what enters the frame and what stays out. I bring that eye to everything your brand publishes. AI will save you time, yes. Now, speed without judgment costs trust.
Consultancy - Content Strategy
For teams that publish. I look at what you're making, define what earns trust with your audience, and you leave with a strategy your own team can run. I build it with you.
Workshop: digital culture and judgment in the AI era
One day, on-site, with the people who make your content.
We’ll cover how attention works now, on real data, including what people in this region told me they watch, trust, and ignore.
For institutions, companies, and teams. Working sessions on AI literacy, digital culture, and criteria: how to use the tools while keeping the taste that makes the output yours.
Publishing more, connecting less
I run my own survey to get the pulse right. 300+ people told me what content they actually enjoy. 66% said creators. 60% said people they know. 11% said companies.
That gap is the problem. AI arrived in the workflow before the criteria did. Your team can produce ten posts in the time it used to make one, and nobody in the room is sure which of the ten deserves to go out. Meanwhile, the audience is six times more likely to enjoy a creator's content than yours.
And the audience is silent. At least half told me outright they never post or share, they only watch. Low engagement never meant nobody's watching; it means likes were the wrong measurement.
The rules of attention change faster than anyone can track from inside a company. Tracking them is a full-time job. It's mine.
“…the audiovisual noise you have to cross to reach the content that made you open the phone."
— A respondent, describing their feed. Everything your company publishes is one of the two: the reason they opened the app, or the noise.Let’s Work Together
