Content strategy
A content plan built on what already works in your sector, shaped around what your business needs to sell.
I research your sector, find the creators and formats your audience already pays attention to, and turn that into a clear plan: content pillars tied to your business goals and the first 30 days of posts to put them into practice.
Who it’s for
Businesses with real expertise and limited time for content. You know your field, your clients trust you, and you want your content to bring in the right enquiries. You'd rather spend your content time on what brings in enquiries than on keeping up with the algorithm.
What you get
A content pillars report. Three to five pillars built around your business goals, each one with formats and topics that are proven to perform in your niche, and why.
Your first 30 days of content. Each post planned with its pillar, format, idea and purpose, so you can start straight away.
An image bank and ready-to-post reels (optional). Documentary-style photography of your business, plus 10 short vertical videos.
How we work together
Step 1: Understanding your business
We start by looking at what you sell, who buys it, what you want to achieve over the next year, what you’ve tried so far, and how much time realistically you have for content.
Step 2: Research
I study the top creators and best-performing content in your niche on content platforms: the formats, the topics and the hooks that earn attention and responses from the people you want to reach. I also look at how your audience uses social media day to day, drawing on my own research into digital habits.
Step 3: Your pillars and first 30 days
I combine the research with what I've learned about your business. You get your content pillars report and a 30-day content plan, and we go through it together in a walkthrough call so you leave knowing exactly where to start.
Step 4: Image bank and reels (optional extra)
A documentary, B-roll-style photo session at your business: your people, your process, the details that make your work yours. You get a bank of images to draw on for months of posts.
The session also covers your reels. I give you ten questions to answer on vertical video. I can film them during the session, or you can film them on your own time, and I edit them, ready to post.
Case studies
Why work with me
In the last 12 months, I’ve worked for international brands, local family-run businesses, and public administrations. Things change fast in this space and recent experience counts for double (or more).
In the last 10 years, I’ve worked on content projects across a wide range of sectors. I started part-time on pedagogical content and ended up leading projects and content departments in the industrial sector, private education and charities.
I also run original research on digital habits and deliver talks and training on the topic. My own newsletter has held a 70% open rate for three years, and it has brought me leads and paid work.
A snippet from my research
Packages
Content strategy: from €1,000
Image bank and reels: from €950 (or from €450 if you film and I edit)
Every project is quoted individually, based on your business, the channels involved and your goals. Prices exclude taxes.
Agencies: Get in touch for partner rates
Let’s Work Together
