Nou Motor - Cupra Raval announcement
The announcement window doesn't wait for the assets.
When CUPRA announced the Raval, every dealership in Spain faced the same window: the moment between announcement and arrival when attention is highest and nobody has anything to show.
Nou Motor had content live within hours.
The Work
Every creative decision in this film (the Montserrat silhouette anchoring the landscape shots, the copper wheel motif repeating across the edit) was made before a single frame was generated. The tools compressed the production window. The strategy determined what was worth producing.
That sequence of priorities is what this case study is about.
The Moment
On the evening of Thursday 9th April 2026, Nou Motor sent a message: the CUPRA Raval had just been announced, and it would be worth posting something.
That was the entire brief.
The car had not yet arrived at the dealership. No local photography of the Raval existed. No footage had been produced by anyone in central Catalonia. The announcement window was the opportunity, and announcement windows close fast.
The Approach
The CUPRA Raval carries a specific origin story: the first model designed, developed and manufactured in Spain. For a dealership in central Catalonia, that story had a local dimension worth amplifying. The car and the region share a manufacturing identity that no other CUPRA dealer in the country could claim with the same geographic weight.
The film was built around that. A 20-second narrative grounded in Manresa and the Bages landscape, using the Montserrat mountain as the visual anchor and the copper alloy wheel detail as the chromatic thread. The energy arc moves from kinetic arrival — the car erupting from darkness into golden-hour light — through performance and capability, into a quiet resolution on the city's tree-lined boulevard with the mountain in the distance.
The Process
Testing began the following morning with Higgsfield's newly released Seedance 2.0. Initial prompts established how the model handles automotive motion, light behaviour, and speed ramps. A simple prompt with reference images produced footage approaching usable — developed further by drawing on my own photography archive of Manresa and Bages, built over more than a decade of working in the region, to give the model a specific visual territory to work within.
The framework I built for generation ran to nearly 12,000 characters: a shot-by-shot effects breakdown covering camera behaviour, speed ramps, transition logic, colour palette and energy arc across 12 shots. Seedance 2.0's input limit is 2,000 characters. Working with Claude and a structured prompting framework, I compressed that breakdown into a generation-ready prompt without losing the creative specificity.
For shots requiring greater precision — specific angles, the copper wheel detail, the Montserrat composition — I produced new images using Nano Banana, combining CUPRA press assets with my Manresa photography, then animated those with Kling 3.0.
Final edit in Instagram Edits, chosen for its alignment with Instagram's content ranking preferences for natively produced video.
Total time from first prompt to finished film: 90 minutes.
The Result
Nou Motor's response was immediate. The realism — a film placing an undelivered car on roads the dealership's clients drive every day — was the detail that landed. For a dealership with no physical car on the lot, the film held up against content produced by automotive brands with full crews.
The film reached CUPRA's head of global communications and head of press. Both noted it positively.
"I wouldn't have known this wasn't shot on location. Has captured the exact roads around Montserrat and through Manresa. The kind of detail that only comes from someone who genuinely knows this territory. One of the best pieces of content we've had."
— Jordi Serra, CEO, Nou Motor
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If you're bringing a team to a trade fair, product launch, or corporate event and you need photography that moves at the speed your brand posts, let’s talk.